Do you feel inundated with brands thrown at you all day? We wake up, turn on the news and the barrage begins. We simply want a weather update, but instead you get bombarded with everything from the local mattress store, law firms, car dealers, to other numerous silly unsophisticated ads. Next, you encounter more brands […]

I recall my first SWOT analysis being a real eye opener. I had worked hard researching the market, gathering industry statistics, and exploring the trends. I studied all my competitors gathering the details about their size, revenues, products, and services. I was impressed with my thoroughness and attention to detail. I made fancy charts and […]